Instagram is all about making your outlet look good, so good quality photos and videos are key. Followers on Instagram are highly engaged audiences, they’ll spend time look through stories and on their homepage to see what people are sharing. You can also link with your Facebook so that you can share content to both pages.
Things to think about before setting up your Instagram account
- Look and Feel: Make sure that you’ll be able to share nice looking photos of food and drink before starting an account.
- Your ‘Bio’ page: You’ll be asked to add a short summary to your account, so that customers can see what you’re about. Think of a short and snappy way to explain your outlet to someone.
- Add a ‘Contact’ button: You can add this on your bio, so that customers can go through to your site or choose to book a table. This way customers have an easy and simple way to get through to your site or book with you.
- Make it secure by turning on two-factor authentication (click on the hamburger menu in the top right-hand corner, then bottom right for ‘Settings’ and then click ‘Privacy and security’)
Step by step guide to setting up your account
- Select Sign Up, then enter your email address and tap Next, or tap Log in with Facebook to sign up with your Facebook account.
- Go to Settings, then scroll down to Switch to business account. Once you’ve done this, you’ll then be able to add opening hours, a business address or a phone number.
- Within the app, find Settings, then scroll down to Switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Business Profile.
- You’ll then be able to start posting.
Need any help? Visit https://help.instagram.com/ for all of the latest support and information.