Reopening Insights
Consumers are cautious yet sociable meaning that there are opportunities to drive spend now and once restrictions are lifted.
When lockdown is over consumers are looking forward to:
Visiting Relatives (43%)
Going out for a meal (31%)
Going to the pub (24%)
The On Trade is still in consumers hearts and minds!
47%
Over half of consumers will return to the on trade within a month of restrictions being lifted
#1
Lager is the number 1 choice of drink for consumers returing to the on trade
Consumers will be reassured by social distancing measures,
more functional options that would impact on the atmosphere are less popular
Consumers will want to support local businesses and choices where possible
Driving Post COVID Sales
- Advertise the space available & other social distancing measures taken to reassure customers it’s safe (but still fun!) to return
- Consider promotions based on family dining
- Highlight local choices on menus
- Continue to offer takeaway options for home based family occasions