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Reopening Insights

Consumers are cautious yet sociable meaning that there are opportunities to drive spend now and once restrictions are lifted.


When lockdown is over consumers are looking forward to:
Visiting Relatives (43%)
Going out for a meal (31%)
Going to the pub (24%)

The On Trade is still in consumers hearts and minds!


47%

Over half of consumers will return to the on trade within a month of restrictions being lifted

#1

Lager is the number 1 choice of drink for consumers returing to the on trade


Consumers will be reassured by social distancing measures,
more functional options that would impact on the atmosphere are less popular


The venue were spacing tables 15%
Limiting the number of people in the building 14%
Outdoor space where we could spread out 13%
Only small groups and no big parties 10%
Hand sanitiser placed around the venue 10%
Table service only 8%
Serving drinks in disposable glasses 7%

Consumers will want to support local businesses and choices where possible


Driving Post COVID Sales

  • Advertise the space available & other social distancing measures taken to reassure customers it’s safe (but still fun!) to return
  • Consider promotions based on family dining
  • Highlight local choices on menus
  • Continue to offer takeaway options for home based family occasions